Losing the game

The Game is a mind game in which the objective is to avoid thinking about The Game itself. Thinking about The Game constitutes a loss, which must be announced each time it occurs.

The programming version of The Game has the same rules, but you lose if you think about David Heinemeier Hansson (aka DHH).

And no, I'm not linking to why I lost today.

Broke a four-month winning streak, dangit.