HTML : Journalism :: Microsoft Word : Journalism

Rarely is the question asked, "Is our children tweeting?" This question is likely nonexistent in journalism schools, which currently provide the means for 95+ percent of aspiring journalists to so reach said aspirations. Leaving aside the relative "duh" factor (one imagines someone who walks into J101 without a Twitter handle is the same kind of person who scrunches up his nose and furrows his brow at the thought of a "smart ... phone?"), simple (slightly old) statistics tell us that 15% of Americans on the Internet use Twitter.

(This is probably an important statistic for newsrooms in general to be aware of vis-a-vis how much time they devote to it, but that's another matter.)

For most journalism students, Twitter is very likely already a part of life. Every introduction they're given to Twitter during a class is probably time better spent doing anything else, like learning about reporting. Or actually reporting. Or learning HTML.

I know this idea is not a popular one. The allure and promise of every new CMS or web service that comes out almost always includes a line similar to, "Requires no coding!" or "No design experience necessary!" And they're right, for the most part. If all you're looking to do is make words appear on the internet, or be able to embed whatever the latest Storify/NewHive/GeoFeedia widget they came out with, you probably don't need to know HTML.

Until your embed breaks. Or you get a call from a reader who's looking at your latest Spundge on an iPad app and can't read a word. Or someone goes into edit your story and accidentally kills off a closing </p> tag, or adds an open <div>, and everything disappears.

Suddenly it's "find the three people in the newsroom who know HTML," or even worse, try to track down someone in IT who's willing to listen. Not exactly attractive prospects.

Heck, having knowledge of how the web works would probably even help them use these other technologies. Not just in troubleshooting, but in basic setup and implementation. In the same way we expect a basic competence in journalists to produce their stories in Word (complete with whatever styles or code your antiquated pagination system might prescribe), so too should we expect the same on digital.

Especially in a news climate where reporters are expected as a matter of routine to file their own stories to the web, it's ludicrous that they're not expected to know that an <img> tag self-closes, or even the basic theory behind open and closed tags. No one ever did their job worse because they knew how to use their tools properly.

I'm not saying everyone needs to be able to code his or her own blog, but everyone should have a basic command of their most prominent platform. It's time we shifted the expectations for reporters from "not focused entirely on print" to "actually focused on digital."